As it informed the portal of news WWD the past month of August, Stella McCarney launches to the market a line of facial care, under the name of 'Stella' in collaboration with the French group LVMH. The conglomerate of companies, through his skilled division in the sector 'Beauty', collaborated with the designer to develop this new line of products devoted to the skincare.
The new articles that offers the designer in his second taking of contact with the cosmetic, stand out for betting by an alternative of the care of the skin of luxury "conscious". All his preparations are cruelty free, with vegan principles, natural in pro of an effective and responsible cosmetic. McCartney Has confessed that is very happy for being able to present his new line, after almost three years to work in her: "I Have worked hard beside LVMH during almost three years, working constantly and thinking that what did was possible: a product rooted to the nature, effective and responsible. I think that the consumer had this need, and now have an option."
'Stella' has the essence of the way to live of her same receives communion: "only what need", that is what has wanted to reflect in his products, with his touch minimalist. A cleaner, a sérum and a cream culminate the work that the designer and the signature of luxury LVMH have made during practically 3 years.
The first time that the fashionable designer of luxury ventured in the cosmetic was in the 2006, also with a line of skincare. In that occasion, baptised to his creation as 'Care', with the backrest of YSL Beauté. Eight products composed 'Care', from make-up remover until cream moisturizing, and to the equal that 'Stella' remarked his commitment with the nature, since all had the certificate 'Cruelty free'.
'Stella', the line of cosmetic 'conscious' of Stella McCartney