Prada breaks into beauty with a make-up and skincare line

The collection is on sale on the Prada website, Sephora online and offline and at the Champs Elysées in Paris

Editorial
01 of August of 2023
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Prada burst in beauty with new range
Prada burst in beauty with new range

Prada Follows in its footsteps the big signatures and invades the terrain of the beauty. The Italian signature has been the last fashionable house that has added to the terrain of the beauty after announcing the past week the launching of his line of make-up and of products devoted to the care of the skin.

Today, 1 August, in his web page have presented this new offer and that will remain until the next month of October in his web page and also in Sephora, so much on the dot available like on sale on-line.

As they explained half and agencies of news devoted to the sector of the beauty and the cosmetic, like WWD, Prada goes to extend his licence with L'Oréal to give impulse Prada Beauty. Up to now, Prada Beauty, only distributed scents and perfumes, but now, steps more and incorporates products like palettes of shadows of eyes or labial.

The president of L'Oréal Luxe, Cyril Chapuy has signalled that the launching of Skin and Colour will promote to the mark to new heights and will turn into a representation that the beauty of contemporary luxury. The director has stood out that this line will stand out by his upper quality, a revolutionary innovation to the pair that sustainable.

Prada Has announced the day of today his world-wide debut of Prada Skin and Prada Colour with his campaign "Rethinking Beauty". This collection has been designed by the makeup artist Lynsey Alexander, who already has been recognised like ambassador of the mark, and a digital artist of the make-up, Inès Mazart.

The fashionable signature of Italian luxury seems to follow in its footsteps Kering. The giant of the luxury, with his last acquisitions wants to do strong in the sector of the beauty and the cosmetic through Kering Beauty. So only it does a year that Prada also presented "Prada Beauty", a platform devoted to the beauty and that coincided with the launching of his eau of parfum Paradoxe.

On 30 July, Prada Group published the economic results of the first six months of 2023 annotating a net profit of more than 2.230 million euros, 20% more in comparison to the past year. Asia Pacífico was the area in which the recovery of the sales retail stood out more owing to the relaxations of the measures of confinement caused by the covid-19. The CEO of Prada Group, Andrea War indicated that this second quarter of the year consolidates a good first quarter thanks to the continued growth of the sales in retail, propiciado, largely, by some big figures of Miu Miu.