Marc Jacobs could have the 'for sale' sign hanging. As published by the Bloomberg news agency and the Wall Street Journal, LVMH is in talks with advisors and experts to explore options for selling Marc Jacobs after some buyers have contacted them to buy the brand.
Vogue Business goes a step further and puts a sale figure: 1 billion dollars. In addition, it has detailed who might be interested in acquiring the brand. Some of them could be: Authentic Brands Group, owner of Juicy Couture, Vince, Barneys Newyork, and also Bluestar Alliance, owner of Off-White, Limited Too and Brookstone.
Marc Jacobs became the property of LVMH in 1997, the same year that its founder, Jacobs, was chosen as creative director of Louis Vuitton. Vogue Business has been able to hold conversations with the environment related to LVMH and the CFO confessed that "we will not keep brands if we believe they are not a good complement, or if we are not the right operator to exploit them." However, she has not confirmed that the North American company is for sale.
LVMH does not present the disaggregated sales of Marc Jacobs; on July 24, the group reported that sales of its fashion and leather goods division had fallen by 9% in the second quarter, to 9 billion euros. The brand is rarely mentioned in the company's earnings calls, which tend to focus on its houses valued at more than 1 billion euros. Still, Marc Jacobs' cachet and legacy at LVMH remain important.
Previously, in 2024, Bloomberg reported that LVMH was exploring strategic options for the brand with advisors after receiving interest from potential buyers, although the company denied the claim at the time.