El Corte Inglés situated in Calle Serrano will turn into the second 'Wow Concept'

Dimas Gimeno has rented the building property of El Corte Inglés in centre of Madrid to open his second store 'Wow'

Editorial
14 of November of 2022
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Wow Concept store in Gran Via (Madrid) Source: Hola.com
Wow Concept store in Gran Via (Madrid) Source: Hola.com

As it published the past month of October 'The Confidential', Dimas Gimeno has purchased the installations of the big warehouses 'El Corte Inglés' to open his second physical point of sale of his project 'Wow Concept'. The one who went president of the big warehouses, would have chosen this location in concrete because it knows perfectly his structure and the wide fan of possibilities that this offers, as it advanced the portal of information previously quoted.

Gimeno already would have signed an agreement for hire of this building with the intention to open his doors in the second semester of the next 2023. The length of this agreement of lease has a length of 30 years.

The past month of March, opened his first 'Wow Madrid Concept' , a space multibrand and multiproduct. It finds in Gran Via and are 8 plants that offers to the consumers experiences based in fashion, beauty, fitness gastronomy and technology. There are more than 200 brands, between them, marks of luxury like Chanel, Loewe, Cecile Bahnsen, Staud, Sunnei or Shiseido. The idea of the ex-president of 'El Corte Inglés' is to go incorporating new marks to the wallet of 'Wow' constantly.

However, in this occasion, wants this second store was even more linked with the sector of the luxury. "Always we have had clear that Madrid is the big bet, is a city that is in plenary and growth and expansion. In less than what expect, Madrid will be competing with the first capitals of Europe" has declared Gimeno for 'The Confidential'.