Shanghai International Personal Care Expo (PCE) is one of China's leading professional fairs dedicated to the personal care, beauty, hygiene and health sector, bringing together brands, manufacturers, suppliers, distributors and buyers from across the entire value chain. It is held in Shanghai and has consolidated itself as a strategic platform to connect the Chinese market with international players.
The fair covers from finished products to ingredients, packaging, machinery, OEM/ODM and white label solutions, offering a complete vision of the personal care ecosystem. Among the represented categories stand out skincare, oral care, personal hygiene, hair care, infant care, feminine products, fragrances and beauty devices.
The latest editions have brought together more than 1,200 exhibitors, around 50,000 professional buyers and participants from more than 40 countries and regions, reflecting China's growing weight in the global personal care industry
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