Cristina Martín Frutos

Cristina Martín Frutos

With a degree in Journalism from the Complutense University of Madrid, she has been working with lifestyle publications since 2011. After being an editor at 'Fuera de Serie' and 'Yo Dona', where she specialised in Beauty, she jumped to the freelance world in 2019. Since then, she has collaborated with various media (Woman.es; Welife; Harper's Bazaar; Belleza Solidaria; Vanitatis, Telva...), as well as with branded content departments and consultancies. She is co-author of the book Fake News, Guía para sobrevivir a los bulos (Conciencia editorial) and has participated in the collective work Japón, el archipiélago de la cultura with the chapter La belleza en Japón. In 2022 she received the 1st Stanpa Cosmetics Industry Journalism Award in the Sustainability category.

Nothing is thrown away here!

Opinion

The upcycling, or suprarreciclaje, heaves like one of the most interesting options so that the cosmetic industry and of the perfumery follow the senda of the sustainability and the circular economy. A piece of furniture that transforms in an olfactory note? Dregs of c

The cosmetics industry embraces this trend as a solution rather than a fad. Photo: Pexels.
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