The Beauty Cluster brings together the entire perfumery and fragrance sector in a new edition of the Barcelona Olfaction Week in Barcelona next May 18. The Barcelona Olfaction Week, besides being a key meeting point for the industry, is a more transversal event that allows the common citizen to know everything that is hidden behind perfume and fragrance.
Barcelona will become the epicenter of the perfumery sector for seven days, from May 18 to 24, and emblematic points of the city will be the setting for activities related to the perfumery creation processes.
On Wednesday, May 20, BOW celebrates its colossal event with the Barcelona Perfume Day, which is a professional half-morning event dedicated to exploring the universe of perfume from a scientific, cultural, and creative perspective. The Barcelona Perfume Day aims to disseminate knowledge about perfumery, contemporary trends in the sector, and the sense of smell as a tool for perception, emotion, and communication. The professional event will run from 9 am until 3:30 pm.
Culture, perfume and fragrances converge in the city of Barcelona
The Barcelona Olfaction Week will be full of activities related to culture and in them numerous member companies of the Beauty Cluster have participated. The first day and the one that will inaugurate this sixth edition of the BOW will begin with a webinar colloquium with perfumers, about Barcelona as a source of perfume inspiration moderated by Perfume and Cosmetics Sales. It will continue in the Poble Espanyol, with an olfactory tour of Spain where it will be discovered through guided visits, workshops and conferences what our country smells like. This activity has been developed by Iberchem, together with Bearomic, who have been in charge of perfuming the Poble Espanyol and will be available all week. The same day, at the IDEAL Montjuïc Museum, an immersive exhibition “The Last Days of Pompeii” can be visited on the 18th, as well as on May 20th and 24th, where the public will be able to learn about the famous city buried and stopped in time. In this case, the Ernesto Ventós Foundation has participated in this activity.
On May 19, Eurofragance has exclusively developed for the BOW an activity at the Palau de la Música Catalana in which visitors are invited to rediscover this jewel through scent, where each aroma reveals a story, a memory, or an emotion. Eurofragance invites the public to discover the scent of more than 2,000 flowers and all the natural elements present in the building. This activity has a limited schedule from 12:30h to 13:30h. Just before, the rose garden of Cervantes Park, closed to the public, opens its doors for a unique, unprecedented, and exclusive guided visit for the Barcelona Olfaction Week. Here, you will be able to discover 10,000 rose bushes in the best flowering season, also available on Friday, May 22. CPL AROMAS, has organized an olfactory bingo, where scents will be mixed with bingo and music. At Librería Alibri, a presentation colloquium will be held for the book by Dr. Laura López Mascaraque, The Fascinating Universe of Scent. Esencias Moles, from Tuesday to Sunday, will conduct an immersive visit to rediscover the Palau Güell and during the tour, different olfactory points will be established. Additionally, this example of modernist architecture can be discovered during the night of the museums on May 16. On that same day, May 16, Eurofragance and Cultruta organize a guided tour to discover Barcelona from its Roman foundation to the present day, evoking the scents that have marked the city's life throughout the centuries. The guided tour will be available on Wednesday, May 20 in the afternoon and Sunday, May 24 in the morning.
Hand in hand with the Perfume Academy, the general public will be able to learn about the main olfactory families of perfume, in an exclusive masterclass on Wednesday, May 20. Creativity is very linked to perfumery and the following day, May 21, will host a workshop with perfumed paint by CPL AROMAS and a guided visit to the NASEVO Exhibition in Colonia Güell.
Thursday, May 21 marks one of the great professional days, at the Altaïr bookstore in Barcelona, with the presentation of the book “The Essence Seeker, a journey to the origin of the world's perfumes” with Dominique Roques, who will travel from France as a special guest of BOW to present this great book about the culture behind each perfume. The same day in the morning, professionals in cosmetic industry and perfumery regulation will have their meeting point in a conjuta session organized by AEIC (Asociación Española de Ingredientes Cosmñeticos) and Beauty Cluster.
Within the framework of BOW, the renowned Perfumery Competition will take place, Competition IX Mouillette d’Argent at the Fundació Muñoz Ramonet, an art and fragrance workshop will be held, and there will even be training on how to design branding and build the expectation of a fragrance that connects storytelling, object, and brand.
In this way, it is seen how Barcelona and its most representative points of the city interrelate with the world of perfumery and fragrances. You can consult the rest of the program, and all the activities that are scheduled and details of schedules on the official page of the Barcelona Olfaction Week.