Iberchem, the leading fragrance creation company, highlights the fundamental role of smell in determining the emotional state of consumers, and the feelings and emotions they generate.
Wavemotion is a new neuroscience research programme to scientifically evaluate the impact of fragrance on human psychology and physiology. Through sophisticated multidimensional neuroscience techniques and physiological practices, Wavemotion explores the processing of olfactory signals within the interconnected structures of the brain that allow us to determine emotional states before we even recognise the scent. This scientific evaluation will reveal insights into how scent can influence positive neural responses that can elevate a consumer's emotional well-being.
With the expertise of neuroscientists such as Michael White, Director of New Technologies at Iberchem, who will spearhead the programme, "Wavemotion will bring a new dimension to the world of fragrance innovation," says Michael White. Wavemotion will enhance the company's understanding of how scent can transform the landscape of consumer emotions.
The company's goal in fragrance creation is to enable its perfumers to create and craft fragrances that enhance mood. From motivated and energised to relaxed and focused, Wavemotion will offer a unique approach to producing new fragrance solutions focused on modulating emotions to enhance consumer well-being.
Iberchem used the In-Cosmetics stage to present Wavemotion technology to all attendees of the world's leading cosmetics event. Users who approached the stand at the fair, which took place at the end of March, could smell a total of four fragrances and select which emotion they felt.