Vytrus expands its distribution in Europa. Vytrus Biotech has appointed C.H. Erbslöh Polska as a new distribution partner in Polonia and IMCD Deutschland GmbH as a new distribution partner in Alemania.
The collaboration with Germany represents a strategic milestone in Vytrus's expansion throughout the DACH region, reinforcing the company's access to one of the most important cosmetic markets in Europe. Furthermore, this adds to the fact that Vytrus Biotech is initiating its direct commercialization in Austria and Switzerland, reinforcing its proximity to customers and allowing a more direct interaction with cosmetic companies in both markets.
"The DACH region is highly strategic for Vytrus due to its strong culture of innovation and the relevance of its cosmetic industry. The collaboration with IMCD Deutschland, together with our direct presence in Austria and Switzerland, represents an important step to strengthen our positioning in Central Europe", states Daniel Robustillo, sales director of Vytrus Biotech.
On the other hand, Vytrus Biotech has announced the new collaboration with C.H. Erbslöh Polska and strengthens its presence in Central and Eastern Europe, reinforcing its proximity to cosmetic manufacturers and brands in the region.
Vytrus intends to improve its local support capabilities, providing clients closer technical assistance, better market responsiveness, and access to its portfolio of biotechnological assets for skin and hair care applications.
The same Daniel Robustillo has explained that "Poland is a strategic market for Vytrus, with a dynamic cosmetic industry driven by innovation. Partnering with C.H. Erbslöh Polska allows us to strengthen our local presence and continue bringing our biotechnology-based solutions closer to our customers".