2022 was a decisive year for The Fragrance Force, making it a benchmark in the sector both in terms of third-party manufacturing, Sourcing, and distribution, Trading. The expansion of its portfolio with brands such as Playboy and Gant, and new collaborations with Private Label productions such as Harper&Neyer or MyLabel have represented a very significant growth in the company's development.
Founded in 2013 under the name BPO Packaging, with the aim of providing packaging services, its founder Jorge de Oliveira was able to identify an inefficiency in the market and turn it into an opportunity. The Fragrance Force was born, a business model that offers customised solutions to meet the needs of any customer profile within the perfumery and cosmetics sector. The 10 years of TFF, for its founder, are, in short, a dream come true: "it is the result of a lot of effort, a lot of work and also a lot of mistakes. Ten years is a fundamental stage for any service provider, because we are no longer a new company, but a young one, and this is synonymous with agility and adaptation, but also with professionalism and experience".
The Fragrance Force continues to add new brands and services to its catalogue with the clear objective of increasing the brands' chances of success when introducing new products to the market. For 2023, The Fragrance Force, in the words of Jorge de Oliveira to 'Next in Beauty', expects it to be a year in which new projects can be consolidated: "Our goal is to continue building the team, to carry out our internationalisation plan and to be able to continue to weather supply difficulties as we have done so far. The macroeconomic situation will be complex and the forecast does not look optimistic, but it will be an opportunity to come up with new ways of meeting our customers' needs".
Regarding the current situation in the beauty and perfumery sector, TFF's CEO points out that the industry has become a challenge in itself. "We have been dealing with component shortages for some time now due to the international situation, and it is something that impacts negatively on the overall results, but it is also true that our models, both industrial and commercial, are very flexible and we manage to adapt to the demands of a sector as dynamic as ours." However, de Oliveira has big plans, forecasts and hopes for the company in the long term to become a reference in the sector for anyone who needs advice during any phase of the product lifecycle; from product development including the creative part, to distribution. The founder added to the interview with 'Next in Beauty' that they are in the process of expanding their business to include international markets. A project that fills them with enthusiasm, enthusiasm and in which they have great expectations.