This Perfume's Club initiative will travel the streets of six Perfume's Club goes offline so that its customers can discover them outside of e-commerce. During the months of November and December, the marketplace dedicated to perfumery and beauty will travel around some cities in Spain in a bus that it has named the 'Fragance Bus'.
The 'Fragance Bus' is a bus that invites the citizens of cities such as Madrid, Barcelona and Seville, among others, to select what their city smells like.
The company talks about this initiative as an immersive experience that will tour the cities of Spain for three days. It also has an informative part in which the perfumers will be able to present and publicise the 12 essences that are candidates to become the official fragrance of each city.
The Perfume's Club tour began in Madrid on 16 November, and was in the area outside the Príncipe Pío shopping centre until the 19th. It then went on to Seville (from 23 to 25 November, both inclusive, in the Plaza de Armas shopping centre). The next stop is San Sebastian, from 30 November to 2 December at the Kursaal. The fourth stop will be in Barcelona, where it will be from 7 to 9 December at Port Vell-Joan Borbó. The penultimate stop will be Valencia, from the 14th to the 16th of December, and the bus will make its last stop in La Palma, from the 21st to the 23rd of December. At each stop, citizens will have the opportunity to try the scents, choose their preferences and meet some beauty influencers. The opening hours will be from 12.00 to 14.00 on Thursday and on Friday and Saturday from 10.00 to 14.00 and from 17.00 to 20.00.
The first 100 attendees each day will be able to enjoy a free gift and participate in raffles given away by the brand.
Perfume's Club has explained that inside the tents where the bus is located, there will be workshops organised with the participating brands and you will be able to learn all the details of these products. Almost 20 brands such as Yves Saint Laurent, Estée Lauder, Givenchy, Calveis Klein, Clinique and Narciso Rodriguez are taking part in the tour.
Gerardo Cañellas, CEO of Perfume's Club has explained that it is an innovative event and in which have fit all the lovers of the beauty the lifestyle and the passionate by the world of the perfumery and the scents.