Susonity debuts at Cosmetorium and celebrates its official presentation as a new identity

The company presented a new generation of hybrid formats during Cosmetorium that combine color cosmetics and sun protection

05 of November of 2025
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Susonity
Susonity

The latest edition of Cosmetorium has been very significant for the SUSONITY team, which celebrated its official presentation as the new identity of the former cosmetic pigments and active ingredients division of Merck's Surface Solutions. With a solid heritage of excellence and a renewed vision, Susonity is born with sustainable innovation at the core of its activity, marking the beginning of a new era for the beauty of the future.

During the fair, Susonity presented a new generation of hybrid formats that blur the lines between makeup and sun protection. These formulations combine highly effective UV filters with functional ingredients that provide additional benefits to the skin, such as:

  • Ronacare® Ectoin, which protects against environmental stress.
  • Ronacare® Poppy SE, natural extract with calming and antioxidant properties.
  • Ronacare® AP, a powerful shield against UV radiation and blue light.

The result is intelligent formulations that protect, treat, and beautify the skin, also integrating functional pigments that balance tone, provide luminosity, or create a soft-focus effect. Products that respond to new hybrid beauty routines, where care and color merge in a single gesture.

Susonity's innovation also extends to the field of nutricosmetics, with the development of Candurin® edible pigments, which allow capsules and tablets to be beautified with pearlescent reflections. This technology reinforces the connection between inner and outer care, adding aesthetic value to a rapidly growing segment.

With this first appearance at Cosmetorium, Susonity consolidates itself as a benchmark in advanced cosmetic solutions, combining science, creativity, and sustainability to redefine the contemporary beauty experience.