Sheglam stops being an exclusively online brand. The brand that became popular through the e-commerce Shein has arrived at physical retail in Spain. And it does so in more than 500 points of sale.
Druni is the chain that has opted to include the popular brand among its other brands. Its products will be available in the main Spanish cities such as Madrid, Barcelona, Valencia, Malaga, Seville, A Coruña, Alicante... and will even be present in the Canary and Balearic Islands.
Sheglam has a large mass of consumers since it is present in more than 150 countries and the videos of its products reach 10 million views on TikTok.
According to Sylvia Fu, CEO of the cosmetics brand, she has pointed out that Spain has always been a market that has aroused interest among the company: "It has always been an inspiring market for us. Spanish consumers are a community open to innovation, quality, and experimentation in beauty, values that have defined Sheglam since its beginnings."
From the company they indicate that their plans involve progressively expanding their territorial presence in the coming months and consolidating themselves in the physical channel as part of a sustainable growth strategy.