Salerm Cosmetics and VMV Cosmetic Group celebrated this May 26, a great international gala at the Hilton Diagonal Mar Hotel in Barcelona, gathering more than 600 hairdressing professionals from different parts of the world within the framework of the traditional international trip organized by the group.
The event, which is part of an exclusive experience that this year takes place between Barcelona and Ibiza, once again consolidated itself as one of the great international gatherings of professional hairdressing, combining innovation, training, artistic inspiration and a deeply human bond.
A journey to discover the VMV Cosmetic Group universe
For several days, attendees are experiencing a complete immersion in the universe of the cosmetic group, participating in different activities designed to bring closer the essence, history and vision of the company.
On Monday, May 25, all guests visited the 68,000m2 of the group's central facilities in Lliçà de Vall, including the factory, the R&D&i laboratory, the showroom, warehouses and the recently inaugurated Víctor Martínez Vicario Museum, dedicated to the group's founder. The day concluded with a family meal together with the company's management team and collaborators.
An experience that allows to show firsthand the group's commitment to closeness, innovation, excellence and the development of professional products manufactured entirely from Barcelona for the whole world.
The Gala celebrated the 30th anniversary of the legendary Salerm 21
One of the most special moments of the gala was dedicated to the Salerm 21 universe, the brand's most iconic line, which celebrates its 30th anniversary. The presentation was led by Josep Antoni López, the brand's technical director, who unveiled the new Salerm 21 Thermal Protector, the latest launch from the Salerm 21 family. Under the claim “Your best kept treasure”, the new product is born to respond to one of the consumer's main current needs: advanced protection against thermal damage caused by heat tools. The presentation highlighted the constant evolution of a range that has become an international benchmark in professional hair care.
An international event where hairdressing became a spectacle
The 2026 Trends Show was conceived as an authentic artistic and emotional experience where hairdressing was the great protagonist through different audiovisual performances and creative proposals signed by renowned international stylists.
The day was marked by a carefully crafted staging where fashion, music, visual creativity, and hairdressing merged to transmit a contemporary vision of the sector.
Rachel Da Conceicao: color and art in its purest state
The first performance of the show was led by international stylist Rachel Da Conceicao, who presented a collection inspired by the use of color as artistic expression, enhancing the authenticity and strength of personal identity. Through an immersive staging, the artist showed how hair can become a powerful tool for emotional and creative expression. The show combined coloring techniques, texture, and movement with a contemporary visual narrative that championed individuality and aesthetic freedom.
Sergio Molina and “RED CODE”: creativity without limits
One of the most impactful moments of the gala came with the presentation of RED CODE, the artistic collection created by stylist Sergio Molina.
Inspired by rebellion, creative freedom, and individual identity, the proposal combined contemporary cuts, extreme textures, and chromatic contrasts featuring red, black, and platinum tones.
Laura Betato and precision turned into art
International stylist Laura Betato, founder of Bhaus Barcelona, presented a proposal inspired by the universe of ballet and precision cutting.
Her show transformed hair into an authentic visual choreography, where discipline, structure, and emotion coexisted on stage through three interpretations marked by white, black, and red as the conceptual common thread.
A global experience that unites inspiration and community
The international gala once again reflected the positioning of Salerm Cosmetics and VMV Cosmetic Group as international benchmarks within the professional hairdressing sector, betting on encounters that go beyond the product to generate inspiration, training, and connection among professionals worldwide.
In the words of Raúl Martínez Ribes: “This international trip represents our way of understanding professional hairdressing: a combination of innovation, creativity, training, and closeness. Being able to gather more than 600 professionals from so many countries in Barcelona is a testament to the great international community we have built together over all these years.”
The experience will continue in the coming days in Ibiza, where attendees will continue to enjoy exclusive activities in an environment designed to strengthen networking, inspiration, and the bond with the brand.
With initiatives like this, Salerm Cosmetics and VMV Cosmetic Group continue to consolidate their global presence and reinforce their commitment to the growth of the professional sector, once again positioning Barcelona as one of the major international meeting points for professional hairdressing and beauty.
A close of the day with an unforgettable night at the Museu Marítim de Barcelona
The day of May 26 culminated with a spectacular gala dinner held at the emblematic Museu Marítim de Barcelona, an emblematic setting that hosted more than 600 international guests in an evening marked by emotion and celebration. The space was transformed to offer an immersive experience where gastronomy, music, and creativity coexisted in a sophisticated and cosmopolitan atmosphere. The gala allowed for strengthening ties between professionals from different countries and put the golden touch to a day designed to celebrate the shared passion for professional beauty.
