RARA AVIS, the niche perfumery brand created by Grupo Comas, has been recognized in three categories of the World Best Packaging 2026: Best Set of Packaging, Best Packaging – Beauty & Perfume Products and Best Glass Packaging.
The recognitions come after the brand's first months in the market. RARA AVIS began its commercialization in 2026 in Comas and Nasopia stores, where it is registering a very positive commercial evolution and a very good response from customers. After its participation in Pitti Fragranze, in Florence, and the reception obtained among professionals, retailers and international distributors, the brand is now preparing its expansion in Spain and other European markets.
Olfactorius Dissidence: a reaction to uniformity
RARA AVIS is born from an observation about contemporary perfumery: in a category that constantly speaks of identity and differentiation, paradoxically, increasingly similar formulas, aesthetic codes and discourses proliferate.
Its response is Olfactorius Dissidence, a positioning that vindicates perfume as a form of individual expression against uniformity. The brand does not seek to create fragrances conceived to obtain majority acceptance, but rather perfumes with personality in which each person can find their own way of identifying themselves.
Ten fragrances inspired by characters who were rara avis
The ten fragrances find their inspiration in fictional characters from cinema, literature and popular culture who stood out for their uniqueness within their respective universes.
RARA AVIS focuses on what made them exceptional: their personalities, their contradictions and their ability to break away from established codes. The brand does not literally reproduce these characters or turn each perfume into one of them; it takes their personality as a starting point and interprets it through olfactory language.
The collection is structured into two universes:
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CONTRACOLLECTIØ. OBSCURIOS. Explores uniqueness from mystery, power, chaos, seduction and transgression.
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LUMINARIS: it does so from light, imagination, courage, energy and desire.
A packaging that personifies a rare bird
The concept of RARA AVIS finds its most tangible expression in the packaging now recognized by the World Best Packaging.
The packaging is the personification of a rare bird. Its silhouette transforms the brand's name and positioning into a recognizable three-dimensional object even before discovering the fragrance. The same bottle structures the ten references and functions as a common visual code for the collection: the same rare bird acquiring identities.
Art completes this universe. Each fragrance incorporates an artistic print linked to the character that inspires it, conceived as a visual interpretation of their personality and contradictions.
A deliberately selective expansion
Created by Grupo Comas, RARA AVIS is born with an international vocation. After starting its commercialization at the end of 2025 in Comas and Nasopia stores.
The good reception obtained in Florence marks the beginning of the next phase of the project. RARA AVIS is preparing its commercial expansion in Spain and other European markets, with new openings planned soon.
Growth will follow a selective distribution strategy, working with specialized retailers and distributors that allow preserving the brand's positioning, identity, and experience as it expands its presence.
The three awards coincide with a new stage for RARA AVIS: from its initial implementation and market validation to the progressive construction of a national and international distribution network.