PyD signs an agreement to reinforce its distribution. It has done so with Euroitalia, which since 1978 creates and distributes iconic fragrances and beauty products for brands such as Brunello Cucinelli, Versace, Michael Kors, Moschino, Missoni, Dsaquared2, Atkinsons, I Coloniali, Naj-OLeary Beauty, and other brands.
This agreement serves to take advantage of EuroItalia's support services in Spain and Andorra for the perfume brands of Versace, Moschino, Michael Kors and Dsquared2, in the selective distribution channel, and Atelier Versace, Aktisons, Brunello Cucinelli in the niche distribution channel.
This alliance marks the second collaboration between the two companies. For several years, PyD has been distributing the Italian group's perfumes in Portugal through its subsidiary Aromas Internacionais.
"We are very excited about our new adventure in the Spanish market, it is the beginning of a different business model with a direct involvement of EuroItalia, and will have the support of PyD services. We are convinced that the new model will offer strong support to our Spanish retailers and will benefit the performance of our brands in Spain”, says Claudio Tenan, Export Director of EuroItalia.