The Perfumería Júlia family group has signed an agreement with the technology platform Glovo to strengthen its online sales channel in the city of Barcelona.
In the first phase, the company is incorporating three of its establishments in the Catalan capital into the Glovo app and making more than 17,500 references of perfumery, cosmetics, makeup, personal care, and parapharmacy products available to users.
According to its CEO, Gabriele Zaretti, "this alliance reinforces the brand's commitment to innovation and closeness to new customer profiles, allowing it to reach a younger audience in an agile and direct way, especially digital consumers who seek immediacy and quality."
Perfumería Júlia is a family-owned company dedicated to the distribution of beauty products through its own stores, with more than fifty points of sale in Spain.
For its part, Glovo considers this agreement as part of its strategy to expand its catalog of fast deliveries through alliances with large distribution operators and local businesses.