Dismay Hair celebrates the growth of Beth's Hair in 2023. The hairdressing salon chain has accelerated its growth this past year and aims to lead the hair care market in Spain. The brand founded by Elisabet López partnered with Dismay Hair in 2021 to boost its presence in this unique model of shops and hairdressing salon.
In 2023, it has achieved double-digit EBITDA, thus exceeding expectations on a biannual basis. In the initial business plan, Beth's Hair, projected 45 openings in five years, but with the support and help of Dismay Hair&Beauty aims to exceed these expectations to reach 50 shops in the third year and wants to reach a hundred stores by 2026. Currently, the chain of shops and hairdressing salons is focusing on Madrid, Aragon and wants to fully consolidate in Catalonia, in areas where it is not yet present.
Beth's Hair has grown 35% in turnover compared to 2022 and is now close to 13 million euros. BETH'S HAIR aims to become the reference centre for hair care for Spanish consumers by offering high quality advice and service. Beth's Hair already has more than 150 professional advisors and more than 60 brands that are part of this project.