MiiN Cosmetics, a European leader in Korean cosmetics, welcomes KSECRET, one of the brands gaining the most traction within international K-Beauty thanks to its accessible and effective anti-aging approach. Its arrival at MiiN Cosmetics coincides with the start of the brand's summer sales, which will be available until July 19.
Under the claim "Your Summer Glow at the best price," MiiN launches discounts of up to 70% on its website and in stores, bringing together a curated selection of Korean cosmetic products for those looking to renew their routine, prepare their skin for summer, or discover new K-Beauty essentials. In this context, KSECRET joins MiiN's selection with a 20% discount, becoming one of the campaign's major new additions.
“With KSECRET, we are incorporating into MiiN a brand that very well reflects the evolution of K-Beauty: effective formulas, traditional Korean ingredients, and cosmetic technology designed to care for the skin in a gentler way. We are especially excited because it brings the world of retinoids closer to those who seek visible results without giving up an easy-to-maintain routine,” comments Lilin Yang, founder and CEO of MiiN Cosmetics.
KSECRET: Korean tradition and cosmetic science
The most desired Korean brand on social media has especially captivated those looking to easily introduce retinoids into their routine. Its great differential lies in its formulas with retinal encapsulated using liposomal technology, a system that helps protect the active ingredient and promotes better tolerance compared to other retinoid formulas. Its proposal connects with a generation that consumes skincare in an increasingly informed way, seeking glow, firmness, and an improvement in texture, but without giving up pleasant formulas and a comfortable user experience.
Seoul 1988, the viral range that defines the brand's essence
Although KSECRET is the brand's name, Seoul 1988 has become its most recognized and viral range. Among its most prominent products is the Retinal Liposome 2% + Black Ginseng Serum, an anti-aging serum formulated with liposomal retinal and black ginseng. This product is designed for skin looking to prevent or treat the first signs of aging, improve texture, and provide a firmer and more luminous appearance.
Another of its most viral products is the Eye Cream Retinal Liposome 4% + Fermented Bean, an anti-aging eye contour with liposomal retinal, bakuchiol, and peptides. Designed to care for one of the most delicate areas of the face, it helps improve the appearance of expression lines and provide elasticity to the contour. Although it is an eye contour, the formula is so effective that applying it to other areas of the face such as the nasolabial fold or horizontal forehead wrinkles has become popular on social media.