MiiN Cosmetics continues to focus on points of sale in Spain. On this occasion, the north of Spain. The shop specialising in the sale of Korean cosmetics products has opened a new boutique in San Sebastian and becomes the second shop in northern Spain.
This new point of sale is already open and is located on Avenida Libertad. The last opening made by MiiN Cosmetics was last September, but in the south of Spain, specifically in Malaga and also a small boutique in Catalonia, in Girona.
The Korean cosmetics shop closed 2023 with a turnover of more than 60% compared to the previous year and the figure exceeded fifteen million euros. MiiN Cosmetics' strength in 2023 was B2B distribution, which accounted for 40% of its total turnover, 30% of which came directly from its point of sale, and the remaining 30% from the online channel. According to the company, in 2023, they have managed to distribute a product every 15 seconds. During 2023, MiiN Cosmetics opened ten new shops and now has almost twenty.
This new opening is included in the sixteen points of sale that the brand plans to open in Spain. In the long term, as the founder and CEO explained, it expects to reach a hundred shops in the coming years.