LuxePack Monaco begins a new stage. Starting in 2027, the show will be renamed LUXE PACK WORLD, a new identity with which the organization seeks to reflect the growing international dimension of the luxury packaging industry and expand its role as a meeting point for brands and suppliers in the sector.
The name change will be accompanied by a strategic evolution of the event, which will maintain Monaco as its venue, but will strengthen its ability to attract participants from different markets. The organization plans to expand the presence of international brands from Europe, Asia, America, and other emerging luxury markets, with the aim of generating new collaboration and business opportunities.
According to Fabienne Germond, director of LUXE PACK Shows, this transformation goes beyond a brand renewal and responds to the evolution of the international luxury and premium packaging ecosystem.
Four pillars to drive a new stage
The LUXE PACK WORLD strategy will be articulated around four pillars: international reach, content, connections, and experience.
In terms of content, the show will strengthen its program of conferences and activities around three main areas: strategy, innovation, and design. Planned topics include market transformation, consumer trends, sustainability, new technologies, traceability, materials, and craftsmanship applied to packaging.
The connection between professionals will be another central point of this new stage. The organization will promote personalized B2B meetings, one-on-one meetings, and specific networking spaces to facilitate contact between brands, suppliers, and decision-makers.
Likewise, the event plans to elevate the attendee experience through welcome services for brands and VIP profiles, curated content itineraries, networking spaces, and social activities, in addition to an awards ceremony.
Quality over visitor volume
One of the aspects that the organization wants to preserve is the selective positioning that has historically characterized the event. According to data provided by LUXE PACK, 88% of its attendees come from the luxury and premium brand ecosystem.
In this sense, the objective will not only be to increase the number of visitors, but to reinforce the presence of qualified professionals, decision-makers, and companies with concrete development projects.
As part of this strategy, free access to the exhibition will be reserved exclusively for brands.
An active community throughout the year
The transformation will also have a digital dimension. LUXE PACK WORLD will develop a selective platform to keep its professional community active throughout the year, facilitate introductions between companies, and promote meetings before and during the event.
The organization also plans to simplify the relationship with exhibitors through a specific point of contact that centralizes their needs and allows them to concentrate on presenting their solutions, establishing commercial relationships, and developing new opportunities.
Despite its new international dimension, Monaco will continue to be the center of the experience. The first edition under the name LUXE PACK WORLD will take place from October 4 to 6, 2027, at the Grimaldi Forum in Monaco, maintaining the three-day duration of the event.