Laboratorios Viñas launches Viñas Dermatología, a brand that brings together the laboratory's knowledge and experience in skin care and treatment. Emolienta is the first range to incorporate the new image into its packaging.
With Viñas Dermatología, the laboratory presents a brand born with a clear purpose: to offer precise dermatological solutions adapted to the needs of each skin, based on scientific rigor and closeness to healthcare professionals and patients.
Viñas Dermatología is built on three pillars: trust, innovation, and precision. “Trust is based on the trajectory and scientific backing of Laboratorios Viñas; innovation, on the ability to transform knowledge into new solutions; and precision, on offering specific answers adapted to each dermatological need.” These values are reflected in the positioning “Trust, innovation, and precision for every skin” and are also transferred to the brand's visual identity.
The new logo is inspired by the very structure of the skin and places it as the central purpose of the brand. The new visual architecture provides greater unity to the portfolio and facilitates the identification of the different references.