The Catalan women's fashion brand Escorpion has collaborated with the dermo-cosmetics brand Bioderma this summer thanks to the promotion of a comarketing action by the communication agency Imago. "Pamper yourself this holiday" was the slogan that could be read in their Instagram collaboration on both profiles of the platform.
With this alliance, it is once again demonstrated that the beauty and fashion sectors are the definition of a symbiosis that will never go out of fashion. Through this partnership, it has been possible to reach the different targets that each brand addresses.
As Beatriz Ezquieta explained in an article for Next in Beauty, co-marketing actions are always a win-win for both parties. In this case, the agency Imago has been in charge of managing this collaboration in which several prizes have been won, such as Escorpion gift vouchers and cheques and some batches of Bioderma cosmetic products.
The Strategic Marketing Manager of the communication agency Imago, Mayte Expósito, explained how fruitful these types of collaborations can be, especially in sectors as similar as beauty and fashion: "We trust 100% in partnership agreements in general and especially if they are between sectors that match as well as fashion and beauty. There are many benefits to be gained, including building loyalty among followers and offering unique and dynamic experiences", explained Expósito.