Krash Cosmetics puts an end to the speculation. After weeks and days in which TikTok has been flooded with videos from makeup and cosmetics content creators, as well as testimonies from the company's own workers, just a few minutes ago, from Krash's own profile, they announced the closure of the brand. A little over a week ago, the website stopped working and this alerted the brand's followers.
Through a statement issued in the form of an image on TikTok, Krash Kosmetics has decided to put an end to speculation and make it clear that it is closing its doors indefinitely and that it has been a decision that has been considered for months, but that the current situation of the company leaves no room for another option. The company also explains that the creditor contest procedure has been formally initiated in accordance with current legislation.
During the last weeks, content creators from the beauty world have uploaded videos in which they also complained about the treatment received during collaborations with the brand and it has even been the company's own CEO and founder who has responded to these controversies from his personal account.
On the other hand, Leticia Sánchez, better known on social networks as @mycrazymakeup, has also explained in a short video for TikTok that a few weeks ago she had disassociated herself from Lylak, a brand that was sold at Krash Kosmetics: "I am very grateful to all the people who have helped create Lylak, without them it would not have been what it has been until today. From now on, where Lylak goes, it will no longer be my business."
With this statement, the brand finally puts an end to all the rumors created, settles the issue in a forceful way and closes the door to the theories that indicated that we could be facing a marketing campaign to relaunch the brand.