FOREO, the leading brand in facial care and technobeauty, announces its integration into the H&M loyalty program in five key European markets: Spain, France, Italy, Portugal and Belgium. This collaboration, managed from the Spanish markets, will allow FOREO to connect with millions of users and employees of the Swedish giant Hennes & Mauritz (H&M), reinforcing both companies' commitment to offering value-added experiences and innovating within the European retail ecosystem.
During the month of March, H&M loyalty program members will be able to access exclusive benefits associated with FOREO through their digital platforms. In addition, FOREO and H&M will work on new dynamics and activation formats throughout 2026. The progressive approach of the collaboration will allow to broaden its impact and strengthen the relationship with a highly active European community.
A strategic alliance to consolidate positions
For FOREO, the integration into the H&M ecosystem represents an opportunity to connect with a broad, consolidated, and engaged audience, reinforcing its presence in European retail.
Marta Panera, Global Marketing Director of FOREO, highlights:“This collaboration with H&M marks a very significant milestone for FOREO. Being part of its loyalty program allows us to bring our vision of technological beauty to millions of users in Europe. We are delighted to join forces with such an influential brand and with an innovative spirit so akin to ours. This alliance not only reinforces our presence in key markets but also expands the possibilities of offering relevant, differential, and truly valuable experiences for consumers."
For its part, H&M expands its loyalty program by incorporating a brand recognized for its innovation, design, and leadership in technological skin care. Both companies share the goal of offering complete and high-value experiences for their communities, reinforcing the synergy between fashion, well-being, and technology