EMSA Esencias Moles, with more than 70 years of experience in the creation of fragrances, exclusively presents its ‘Lumière d’Orient’ fragrance at Beautyworld Middle East 2025, which takes place from October 27 to 29 in Dubai. This fragrance, inspired by the elegance and sophistication of the Middle East, is designed to capture the essence of the region, fusing tradition and modernity in a unique creation developed exclusively for the fair.
With its fragrance ‘Lumière d’Orient’, EMSA has been one of the 15 international houses chosen to participate in the Signature Scent competition at Beautyworld Middle East, a creative challenge that seeks to reflect the soul of the fair and the olfactory identity of the Middle East. During the fair, all attendees can smell and vote on the different proposals through a blind test, choosing the creation that, in their opinion, best represents the essence of Beautyworld Middle East. EMSA's proposal stands out for its innovative character and its contemporary interpretation of oriental luxury.
‘Lumière d’Orient’ offers an immersive sensory experience, with top notes of pink pepper, bergamot, and saffron, evoking the luxury and freshness of the desert. At its heart, notes of Damask rose, jasmine sambac, and oud convey the sensuality and mystery of the Middle East, while the warm base of amber, sandalwood, and musk leaves a refined and enveloping trail. Expanding international presence EMSA maintains a solid international expansion agenda, with a presence in key markets such as Europe, the Middle East, and Latin America. Following its participation in the Barcelona Perfumery Congress 2025, the company reinforces its leadership in the perfumery industry with exclusive proposals of high creative value.