In today's market where sustainability has become a decisive purchasing factor, greenwashing represents an increasing challenge for both brands and buyers. To address this issue, Groupe ECOCERT has announced a new training and discussion space focused on transparency and the verification of ecological claims.
What will be addressed in this space?
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Claims analysis: Strategies and tools to verify the truthfulness of products' environmental claims (claim check).
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The power of the consumer: Keys to identify misleading marketing practices and make informed and truly sustainable purchasing decisions (empowering consumers).
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Regulatory trends: How new global regulations demand greater rigor from companies in their environmental communication.
"Transparency is not just an option, it is a necessity to build a truly sustainable economy based on trust."
Who is it for?
This webinar is specially designed for sustainability professionals, environmentally committed brands, marketing departments, and anyone interested in understanding how to separate real ecological practices from merely commercial ones.
You can get more information about the event here.