In the 2025 edition of Cosmetorium, Croda Ibérica once again placed innovation at the heart of the experience, creating a space where science, ideas, and inspiration meet in the service of beauty.
During the TechFocus “Neuro-beauty: from science to emotion”, Ariadna Simón Laderas and Susanna García explored how neuroscience applied to cosmetics can influence something as essentially human as emotions. Their presentation offered a more sensory and emotional view of personal care, in which beauty becomes an experience that is also felt.
The workshop “SenStories: stories that are felt, textures that speak”, led by Arnau Olivares and Cèlia Etxeberria, invited participants to discover the narrative power of textures: how a cosmetic can communicate through touch, awaken sensations, and generate emotional bonds with its user.
Among the most notable innovations, Zenakine™ and Kerabio™ were presented as examples of the balance between well-being and performance. Inspired by neurocosmetics, Zenakine™ promotes emotional and skin well-being, while Kerabio™ offers an advanced solution for the repair and strengthening of the hair fiber.