CPL Aromas surprises at Beautyworld Middle East 2023. The fragrance creation company participated in the fair that brought together all the companies in the cosmetics sector in Dubai at the beginning of October.
The CPL Aromas stand stood out for its innovative design, which included a large number of fragrances from new collections that those attending the event were able to discover. With the decoration of the stand, they managed to recreate a 'Multiverse of Luxury' in which the different pillars on which luxury is based were explored.
The space that CPL chose to transport its essence to Dubai counted with the collaboration of different local companies to enhance the experience of its guests.
- Conscious Luxury: a combination of eco-friendly fragrances with candles and liquid diffusers emanated this conception of luxury.
- Experiential Luxury: thanks to the presence of AromaSpace, CPL's headspace technology that makes the experience of smelling fragrances superior.
- Eclectic Luxury: by giving CPL's perfumers freedom, they were able to create explorative and creative fragrances that combined different elements and textures for an eclectic aesthetic, which were presented in EDTs and Attars.
- Subtle Luxury: the now familiar subtle luxury looks at the simplistic aspect of luxury, where elegance and opulence are key to an understated brilliance. The fragrances focused on CPL's AromaFusion technology, a set of captive ingredients available only to CPL perfumers. The EDTs were presented in hand-blown glass bottles from Syria.