This unique event was not only a treat for the senses, but also an interdisciplinary celebration that integrated art, culture and fashion.
The Hyperdose exhibition was inspired by fashion, artistic movements and social media trends, reflecting the current macro trend of maximalism and “beast mode”, proclaiming that “MORE IS MORE”. The exhibition featured six distinct styles, each showcasing fragrances created by CPL Aromas: Joyful, Dark, Vintage, Folklore, Meta and East. Visitors were able to enjoy the presentation during a multisensory and evocative experience.
CPL Aromas' emblematic fragrances presented diverse styles:
- Joyful: with bright colors and lively aromas, it inspires creativity and transmits joy.
- Dark: with mysterious fragrances and deep tones, with luxurious textures, it awakens the senses.
- Vintage: in an era of uniformity, it connects emotionally through personalized aromas, responding to the desire for individuality and nostalgia.
- Folklore: incorporates traditional elements of the Cham dance of Tibet, highlighting the richness of cultural heritage.
- Meta: it immerses itself in the unlimited Meta-Ocean, with fragrances inspired by jellyfish and anemones, designed to overlap and blur the boundaries between the real and the virtual.
- East: set in 1930s Shanghai, it combines Chinese and Western cultures, and was created exclusively for Hyperdose in Shanghai.
CPL Aromas perfumers —Christian Provenzano, Aitana López de Carrión and Lam Siu Chung— attended the event to personally present their new creations from the East collection, sharing the inspiration and stories behind each fragrance.
Once again, CPL Aromas demonstrated that creativity is at the heart of its identity, driving innovation within the fragrance industry.