'Charity Pot' of Lush fulfilled this month of September 15 years since it initialised his commercialisation. This corporal cream was born in 2007 under the premise to collect money for small local organisations and activists that develop in the area of the animal protection, the defence of human rights and the environment. Lush, always has characterised by his commitment with the social causes, and this is a sample more than this.
100% of the collected with this sale allocates to small organisations, campaigns and community groups around the world. In the last 2021, donated until 4 million euros all over the world.
In these 15 years, 'Lush' has achieved, between other things support in more than 500 projects that looked for to defend the right of the animals, in this same sector, helped in more than 1000 sanctuaries of animals. In addition to promoting jointly with the organisations more than 150 antiracist activities and of consolidation of the peace against the war. In matter of LGTBIQ+, participated and showed support in more than 600 activities. In the field of the fight against the climatic change, helped to fund more than 250 projects and participated in more than 200 campaigns of renewable energies.
In 2007, when they fulfilled the 10 years, had made already more than 5500 donations in 36 countries and had collected more than 23 million euros.
The impact of 'Charity Pot' in Spain
Although the project of 'Charity Pot' launched in 2007, did not land in Spain until 2009. Since, already it has delivered more than one million and half of euros, go in more than 450 associations. Specifically, in Sanctuary Vegan, attendant of the area of animal protection, KifKif, area of human rights, and Xaloc, specialised in environment.