It does you grieve a year began the adventure of Anna Fuster, a passionate of the cosmetic and that launched to the world of the emprendimiento with his own mark of honest cosmetic. Today, after a year, Anna Fuster, by means of to his signature, 'Two Poles' is present in international markets like United States, Canada, France and United Kingdom, through the e-commerce.
Two Poles Has gone growing little by little regarding products until accumulating a total of twelve on sale references. Many of them, have turned into favourites and indispensable for the consumers thanks to his effects and results.
This mark of honest cosmetic, as it baptises it the founder, is a project with which Anna Fuster looked for to fulfil an aim: change the form in which it perceives the cosmetic by means of the creation of a new vision of this: empoderada, transparent and respectful.
Looking already to the next year, the mark foresees to open new points of sale in Portugal, territory in which it has signed an agreement recently with a distributor to put up for sale some of his references. The main fortress of TwoPoles in how much to number of sales resides in the ecommerce own, through the cual has attained 70% of the total of the sales.
- Which is the key of the success of Two Poles?
It would say that the success of Two Poles resides in the honesty in all his slopes. No only in the transparency regarding cosmetic formulation, but in the vicinity with the consumer, in the advice, in the training of our consumers so that they understand well his skin and buy better. At present, the sector of the cosmetic is something masificado and the options are infinite, by this, our bet and differential value goes through the vicinity and the altruism with our consumers, that, after all, is to those who owe him what Two Poles has achieved in his first year of life.
- In so alone a year of life, Two Poles has arrived to France, UK, Belgium, U.S. and Canada… Which is the next step? Asia, perhaps?
The fact to have a very international image, and an e-commerce, has allowed us arrive to a lot of corners of the world, has been incredible. But still it remains us a lot of work for doing in Spain and east will be our focus in this 2023-24. So much expansion of the e-commerce as on the dot available.
- Although it already has given the jump to the retailer physical, Exists the approach, of on a long-term basis, open a point of sale? Perhaps a small proof with a flagship?
This would be a dream! But first it is necessary to have a mass of customers very, very big in a city to give this step. I think that still lacking, and for now is not in our leaf of route, but of course would love us and some day will arrive.
- Which are the plans for this 2023? Which leaf of route pursues Two Poles on a long-term basis?
With so alone a year of life, for the time being to what aspire is to that they know us, and have the opportunity to arrive to a lot of more Spanish homes. We go us to centre in expanding points of sale of quality in Spain, as well as improve our own e-commerce. All this on some values of mark very solid that we want to transmit. Afterwards, of course, we will follow expanding catalogue with some novelty that goes you to love!
- If Anna Fuster had to choose so only a product of the 10 that complete his current range, would be...
Uf This is very difficult. Here it depends… The one who greater joys has given us: CloudMoisturizer . The most complete product and of the that seat me prouder: Smart Eye Cream. The preferred of our customers: Morning glow.
So I create… That on my part, I remain me with the outline of eyes. It is of the most powerful that there is in the current market.
- What is the honest cosmetic for Anna Fuster and why Two Poles, in a year, has turned into a referent?
A cosmetic that helps, guide and form to the consumer and puts to east in a first plane. As it already commented previously, there is a big proliferation of marks of the cosmetic sector and in occasions the users can lose between so much information and not taking the suitable decisions of purchase for his concrete needs. Here it is where roots the value added of Two poles. The training and the information is our proposal of evolution through the transparency and the respect. Orient to our customers so that they know at first hand that active principles benefit to his type of skin and which needs covers and in what measured these ingredients form part of the products of Two Poles.
All this on a very solid base, clear: some products of big quality in which no escatima neither in ingredients, neither in concentrations, to look for the maximum possible effectiveness, together with a big sensorialidad.
- Which need detected Anna Fuster when founding Two Poles?
Two Poles Was born just by a specific need, the one of my daughter Gal·the. She was born with the very sensitive skin and reacted to crowd of elements that live with us daily. Under this premise created Two Poles, to give him to my daughter and to the rest of people, have the type of skin that have, some respectful products, that take care and mimen the skin without damaging it and without causing adverse reactions, but that at the same time can be powerful, and provide treatments like a "anti-age" or well aging, as it likes me more call it.
The mark of honest cosmetic of Anna Fuster burst into in the sector with the launching of a basic routine of cosmetic conformed by 4 products with ingredients like the niacinamida, the peptides, the acid azelaico or retinol.