The companies that stand out in the sector capilar and the hair salon

Today, March 6th, World Hair Day is celebrated, and at 'Next in Beauty' we do not want to miss this opportunity to highlight the efforts of companies in the sector, regardless of where they are in the value chain, to take care of hair health and continue innovating in this field. World Hair Day is celebrated annually on March 6th with the aim of raising awareness about the importance of taking care of our hair and protecting it from external damage. Therefore, education and knowledge about hair health and the care that we should apply to maintain healthy hair are promoted.It is important to highlight the role of companies in a sector that continues to grow, as in recent years there has been an increasing demand for hair products as the health of our hair has become a relevant aspect. It should also be mentioned that it is an industry that is taking into account its involvement with the environment, which is why it is innovating and evolving every year towards more sustainable alternatives that provide the same efficacy. In general, the hair sector is an industry that is progressing, constantly evolving, and these companies are seeking to adapt to changing trends and meet the needs of increasingly demanding consumers. Dismay Hair: Situated in Badalona, addres of a company that has more than 25 years of experience in the distribution to wholesalers, skilled shops and platforms of e-commerce of products, equipment, accessories and furniture of hair salon and professional aesthetics. Dismay has big variety of international brands high level in it portfolio and highlight also for betting by a narrow collaboration with the brands and with prestigious professional of the hair salon and aesthetic to keep updated with the last tendencies, novelties in products and services of hair salon and aesthetic. Besides, they stand out it disruptivity in the last years in the category of the method curly. They have more than 50 references that devote to this, and supposes 7% of the catalogue of the range of the capillar care. MDB Suite: Luana Prieto approached the concept of this company in the Beauty Retail Forum, betting by the digitalisation in the sector hair salon. A difficult territory of digitalize, No? Error. As it explains Luana, Salts Manager of the company, seems a challenge of the most ambitious: "In a sector that could consider 100% analog or in which the technology or the digitalisation has little that contribute, in the last years have opened new roads and opportunities that are helping to the professionals of this sector to increase the profitability of his businesses. Our mission in MDB Suite is to attain that the digitalisation arrive to all and each one of the hairdressers and stylists, unifying and simplifying in an only platform all the tools that can need." Between the main initiatives that presents this company to elevate the business to the digitalisation finds : the implementation of new tools to improve the communication with his customers, increase and diversify his roads of income thanks to the creation of his own e-commerce, the inclusion of a digital diary to manage the subject of the previous appointments and like this improve the profitability of the centres. Montibello: It is the company leader of professional cosmetic founded in Barcelona in 1967 that manufactures and distributes products exclusively for living rooms of hair salon and aesthetic. Between the values that likes them stand out are the innovation, the commitment with the professional, the efficiency and the sustainability of our products. A team of almost 300 people collaborates to develop innovative products that help to the professionals evolve, grow and differentiate. Another of the things to stand out is that it treats of a company of familiar origin. They accumulate more than 50 years of experience and the confidence of the best professionals that position them like an innovative mark and to the avant-garde with safe and effective products. From Montibello, watch also by the integrity of the environment: "we are each more conscious day of our surroundings, of the scarce that they are the resources, taking decisions that ensure the needs of the present without engaging the needs of future generations" move from the company. "The commitment of our company with the sustainability is firm. We bet by innovative technologies, clean and practical formulations, ethical to generate welfare to all the levels" highlight Montibello. Olistic: Much has been said about the Olistic method and its effectiveness. Yolanda Sanchís defined Olistic in an interview for Beauty Cluster as an innovative, technological, and scientific company specializing in hair health. "Our mission is to provide our customers with formulas to treat hair loss. I would say that Olistic's strong point, in addition to its cutting-edge formula and high effectiveness, is that, to treat hair health and loss in a comprehensive and precise manner, with a formula for women and another for men adapted, instead of simply providing nutrients to the hair follicle," indicate internal sources of the company. Something that is highlighted from within the company is that in just 2 years since its creation and launch, Olistic has become a true phenomenon on social media, in the media, etc., thanks to its effectiveness and word of mouth. It has almost 100,000 followers on social media and a great following among public figures and top influencers who have become brand ambassadors.. Periche Professional: With a trajectory of over 50 years, Periche Profesional develops hair cosmetics products and constantly innovates in the hairdressing industry. It was born in the Sant Andreu neighborhood of Barcelona, from a small laboratory dedicated to creating hair cosmetic products for professionals. 50 years later, they are recognized as specialists in color, hair care, and styling. From the company, they indicate that the essence of Periche lies in its Dream Lab, which applies a unique work methodology that consists of maintaining maximum quality in its formulas, always offering the best service. In addition, the company is strongly committed to the environment and launches vegan products with organic and naturally sourced active ingredients for personal care of the skin and hair. Pilexil Anticaída Of Lacer: The brand that belongs to the Lacer laboratory, which started its journey in the late 1940s, highlights Pilexil anti-hair loss. Pilexil presents itself as a brand that understands and knows the concern of the person suffering from hair loss and, in an honest and effective way, stops hair loss. Pilexil anti-hair loss is a brand of Lacer laboratories to stop hair loss, with dermatological studies that demonstrate the effectiveness of each reference in the Pilexil range. Zurko-CTC: The company that settled in Barcelona in 1995 is another reference within the hair sector. Since its beginnings, the hair market has been a fairly unregulated market with a multitude of products that were heavily advertised but with results not so well supported. From Zurko-CTC, they assure that in the face of a more informed consumer who demands that brands prove everything they communicate through other channels, excellence and the best methods must be offered. Within this trend, Zurko-CTC, with more than 25 years of experience exclusively in hair products, carries out efficacy tests of hair products through in vivo, in vitro and ex vivo studies. "Our philosophy is that the success of our clients is our success and therefore, we get involved in different parts of the product development to ensure the best possible results. As a result of this relationship, we offer a totally personalized advice to carry out tailored studies based on their needs since we understand that each client and each product is different and special," explains Alfonso Fernandez, Technical Manager of Zurko-CTC. The Organic Republic: The brand with natural and organic products that looks for the real nature, without additives neither synthetic additions, moves these principles also in it ranges capillaries. Itmain aim is to respect the health of the hair. Thus, Claudia, like founder of this mark of honest cosmetic, looks for to promote the utilisation of organic products that do not irritate the scalp. Like this, his formulas stand out by not possessing parabens, silicons, sulfates, derived of the oil, colorants neither synthetic perfumes.

The companies that stand out in the sector capilar and the hair salon

On the occasion of the World Hair Day, Next In Beauty has spoken with some companies stood out in matter of capilar