The 10 directors that stand out in the professional cosmetic

In today's article, 'Next in Beauty' aims to highlight and learn more about the main leaders and companies that specialize in the professional channel of the cosmetic industry. Spain is a very important and notable market for the professional cosmetic industry and has seen an increase in demand in recent years. This segment of the cosmetic industry in Spain is comprised of a wide range of products, including skin, hair, makeup, nail care, and many others. If there's one thing that characterizes Spain and the companies that will be featured below, it's their high quality, innovation, research, and development of new products that aim to meet the trends and demands of the end consumer, as well as the presence of natural and organic elements. Josep Mª Sainz. CEO Of Anubis Cosmetic Group. Anubis Cosmetics is a family-owned company located in Sabadell, and its excellence in the professional cosmetics sector is endorsed by its over 40 years of presence in the market. Josep Mª Sainz, CEO of Anubis, is the second generation of the Sainz family, who founded the company. After receiving training mainly focused on leading the company, he now aims to promote the growth of the project with the original Anubis Barcelona brand, as well as moving forward with new brands like ANUBISMED. Sainz stands out as the main milestone or project of the company, Anubis Cosmetic Group, which has undergone a generational transition that has contributed to a more strategic vision of the business, promoting and developing new projects. This transition has also helped to focus on the improvement of R&D, a department that, for Josep Mª Sainz, has to be constantly improving to offer the best advanced cosmetic solutions. Josep Mª Sainz Drolma Lizcano CEO Of Alqvimia:Drolma Lizcano is the second generation of Alqvimia. She is the daughter of the founder, Idili Lizcano, and currently holds the position of General Director of the company, which manufactures natural cosmetics within the holistic framework that promotes well-being and sensorial experience. Alqvimia was born in the Catalan region of Garrotxa with the impulse of Idili Lizcano, who was passionate about perfumery and acted as a philosopher and meditation teacher. All of this gave rise to the pillars that sustain Alqvimia today. "Our secret is that we don't think of our products just for the body, but also for the mind," said Drolma Lizcano. If Alqvimia had to define what cosmetic and beauty means to them, the word they would choose is 'holistic'. Thus, as the current General Director indicates, they have established the holacracy system for some years: "it seemed like a work methodology that goes with our system and our way of thinking. The result after implementation has been very positive. People feel more motivated by their work and more involved. Before they waited for orders, but now they don't". Thanks to this, Lizcano has explained that they have achieved total transparency in the organization, allowing them to extract the best from all the people who make up Alqvimia. Under this concept, Drolma Lizcano has pointed out that all efforts and work are focused on the same goal: to open more key and strategic markets outside of Spain in the next 5 years. "We have good penetration in Asia, with a subsidiary in Shanghai whose market in China is beginning to grow at a good pace, but we want to explore other key markets and consolidate the existing ones," affirmed the General Director of Alqvimia. Drolma Lizcano Ana Llovet. Director of Communication of Bruno Vassari. Like the previous two companies, Bruno Vassari is also a family-owned business, and Ana Llovet is also part of the second generation of this family. She joined Bruno Vassari in 2019 with a clear mission to modernize and transform the company that her father founded in 1984 into a reference in innovation in the professional cosmetic sector. She works in the field of communication and marketing and describes herself as a "lover of challenges that require creativity and disruptiveness." Bruno Vassari, which will turn 40 next year, is one of the leading brands in high-end professional cosmetics, with over 20 product lines. It bases its foundation on the pillars of innovation and avant-garde cosmetics, using the most innovative prime materials. "Innovation, efficiency, and sustainability are the three pillars on which the company will focus its strategy in the coming years," Anna Llovet explained to 'Next in Beauty'. Regarding the company's trajectory, Llovet highlights one of its recent launches: the new Lab Tech line, which represents Bruno Vassari's foray into the world of equipment through an exclusive treatment that combines micropuncture and the most innovative formulas on the market. As the company's communication director, Anna Llovet doesn't want to undergo a major rebranding effort to reposition the company, but rather has achieved a new vision through great effort and the use of various communication resources. "We know we have a very good product, we know that those who try us, repeat, and we have very high loyalty rates, both at the national and international level. But we needed to take a leap in external communication, and that has been my main challenge in recent years. This involves increasing the informative content we generate about our products and brand, as well as intensifying our work on public relations, collaborations with media, influencers, etc., which in turn has led us to launch new projects and strategies at the RSC, Sustainability and institutional levels," explained the daughter of the founder and current communication director of the company. Ana Llovet María Cuidero. María Cudeiro is the CEO of Croma Pharma. She graduated in Pharmacy and entered the cosmetics industry through a young talent recruitment program at Sanofi-Aventis in Galicia. Since then, she has continuously updated her knowledge and skills to lead Croma Pharma, an Austrian family-owned company specializing in the industrial production of hyaluronic acid syringes for aesthetic medicine, ophthalmology, and orthopedics. Cudeiro emphasizes that Croma leads R&D in cosmetic hyaluronic acid and is the only laboratory to produce a mask of pure pharmaceutical-grade hyaluronic acid. Croma has 12 international subsidiaries and distributes its products in more than 70 countries. Her leadership was recognized last year when she was included in Forbes' annual list of "The 100 Most Influential Women". Cudeiro also highlights Croma Pharma's latest product, the facial mask with pearl extract. Maria Cudeiro Ana Pons. Corporate directive (interim CEO) of Germaine of Capuccini. She incorporated to the company in 2019 to lead the financials areas, compliance and human resources. Germaine de Capuccini is one of leader brands of professional aesthetics in Spain, but also it is present to international level, since has presence in the 5 continents forming part of aesthetic centres of countries like Belgium, United Kingdom, United States, Dominican Republic and Colombia. GdC is a referent in the development of treatments and products with cosmetic technology advanced, exclusive protocols endorsed by his efficiency. Ana Pons wants to stand out of the work of GdC the acquisition of her subsidiary in United Kingdom in 2022 and the inauguration of the American subsidiary, with headquarters in Miami that serves to lead the expansion in United States. In the short term, in 2023, they want to continue expanding horizons and go in in new markets through the professional channel and the on-line channel. Ana Pons Carles Font. Director of Development of Business and External Trade: mesoestetic® is one of the global leaders in medical cosmetic and aesthetic medicine. This Spanish pharmaceutical laboratory, headquartered in Viladecans (Barcelona), was founded in 1985 with the commitment to create products of the highest quality and efficiency, backed by research and testing. Carles Font, the second generation of mesoestetic®, has been a part of the company since he was 16 years old and has worked in various departments. He graduated in Chemical Sciences from the University of Barcelona and completed a PDD at ISE, before joining the Commercial Department as Area Manager. He now serves as Director of Business Development and External Trade, as well as a member of the Operational Committee and the Board of Directors.Recently, mesoestetic® presented its financial results for the year 2022 and was pleased to report that it had allocated 44% of its annual profits from 2021 to R&D, which enabled the expansion of its R&D laboratories by 600m2. Furthermore, mesoestetic® has developed its first proprietary molecule using AI, which represents one of the company's three patents for anti-aging and depigmenting solutions. mesoestetic® focuses its research on nanorobotics, biomaterials, intradermal implants, proprietary molecules based on peptides and nucleotides, new mechanisms of action, and synergies between active ingredients. The company supports local employment, training, and the promotion of young talents. During the presentation of its financial results, mesoestetic® expressed good prospects for expansion and international growth, including the opening of new subsidiaries to improve its presence in the Asian market. Carles Font Enric Aliberch. General director of Montibello. Montibello, was founded in the city of Barcelona in 1967, and is one of the companies leaders in the sector of the professional cosmetic. Montibello distributes and it manufactures it products exclusively for hair salon and aesthetic in concordance with the values that guide the brand since it was born: innovation, professional commitment, efficiency and sustainability. Joined team of more than 280 people, Enric Aliberch heads the direction of Montibello by his big experience in the sector of the cosmetic industry. The values that define the work of Enrich Aliberch like CEO of Montibello are vocation, engaged and honesty and they, have accompanied him during all his professional journey. Aliberch considers two big milestones or put in the course of the company is the form part of COSBAR GROUP, that helps to be followed growing and consolidating the position of leadership. On the other hand, they pretend to follow expanding his presence in marks of Hair and of Skin in the 26 countries in which they already are present and incorporate his products in new countries of the regions of Asia and Latin America. Enric Aliberch Pere Periche. CEO Of Periche Professional. Another familiar company, since he was kid, Pere Periche felt the essence of professional cosmetic. His father Pedro Periche created the company in 1969, and he was born when 'Periche Professional' already had 5 years of life. Pere Periche assumed the direction of the company on 2003 that affirms that "it takes care to the people through the hair". 'Periche Professional' is one of the companies with greater projection in the national market of the cosmetic capilar oriented to the professional hair salon. Onthe year 2000, opens borders to new markets to initiate his process of expansion to new markets: Central America, Orient Next, Sureste Asian, Europe and Russia. It accumulates more than 20 international markets, what has turned into 55% of his total turnover. Periche Professional is making a strong commitment to new technologies, innovation, and sustainability. The company has achieved international quality certificates and has reached new heights with the launch of its Welnig Organic line in 2020, an innovative vegan line with organic and natural active ingredients for personal care for the whole family. In addition to this vegan cosmetic innovation, Periche Professional has also introduced Chamaleonik in 2021, and in 2022 underwent a repositioning process for the Tempting brand. Pere Periche Marta Fabregat. CEO Idesco S.A. (Selvert Thermal): Selvert Thermal is positioned as one of the most prestigious beauty institutes in the world, offering a wide range of products and treatments designed to meet the most demanding customer expectations. The company values innovation, dynamism, and responsibility, which identify the company's real commitment to beauty professionals worldwide. Marta Fabregat, the current CEO, assumed her position in September 2021 and brings extensive experience in the professional cosmetic sector. Fabregat emphasizes that Selvert Thermal is committed to sustainability in its processes, such as replacing flyers and brochures with QR codes, opting for 100% recyclable cellophane, and other measures related to corporate social responsibility. Selvert Thermal is characterized by research, the constant expansion of markets, and a strong female presence, and is already present in 46 countries. Marta Fabregat Jordi Morcillo. CEO Of Skeyndor. Skeyndor, founded in 1966 in Terrassa, has an international presence in 50 countries. This high-quality professional cosmetic brand is a pioneer in research and has earned international prestige with an extensive line of products for skin care, including hydration, body anti-aging, sun protection, and makeup, with its core business being anti-aging. Jordi Morcillo has been the CEO of Skeyndor since 2014 and highlights that Skeyndor has been able to establish itself as an innovative SME by achieving three CDTI awards from the Ministry of Science and Innovation. Skeyndor is the first Spanish company in the professional cosmetic sector to achieve three consecutive CDTI awards in six years. Additionally, Morcillo wants to emphasize Skeyndor's entry into the Chinese market in 2022 through high-level medical-aesthetic clinics as a key country for international expansion. Jordi Morcillo

The 10 directors that stand out in the professional cosmetic

The professional cosmetic has turned into one of the most important markets in Spain. For these companies and directors, also is important the international expansion