Shiseido has reached an agreement with the brand london-based Gallinée to buy all his actions and do with the total property of the brand.
Gallinée Ltd was founded in 2014 by Marie Drago, a specialist in the investigation and the knowledge of the microbiome of the skin. Until then, the mark has 17 products in the market. The signature has of a range of products of beauty based in to science with a complex patented of prebiotics, probiotics and postbiotics that nourish and strengthen the microbiome of the skin.
This movement by part of Shiseido answers to a new step of the strategy that has marked the signature in achieving be the company world-wide leader in matter of skincare, under the name of "Win 2023 and Beyond".
With this movement, Shiseido will be able to incorporate to his portfolio of marks Gallinée, that will allow him step more in matter of 'beauty and wellness'. By his part, Gallinée, will have of the necessary resources, as well as the infrastructures commercial, and the capacities that offers Shiseido regarding R&D, especially, those that are catered by the Centre of European Innovation that leads the development of the investigation of the microbiome in the territory of the EMEA, as it aims the press release by part of the Japanese brand.
Although are unknown the figures of the agreement, Marie Drago, will happen to form part of the of EMEA of Shiseido and will continue offering innovation of products and supporting to Gallinée like Creative Director of the mark, informing directly to Franck Marilly, CEO, Shiseido EMEA Global Fragrance.