The Spanish company Puig has started 2025 with a solid financial performance, reporting revenues of 1,206 million euros in the first quarter, which represents an increase of 7.5% in comparable terms and 7.8% in reported figures.
This growth has been mainly driven by its fragrance and fashion division, which generated 896.4 million euros, approximately 74% of total revenues. Prestigious brands such as Rabanne, Carolina Herrera and Jean Paul Gaultier, along with recent acquisitions such as Byredo, have contributed significantly to these results.
In the skin care segment, sales increased by 7.2%, reaching 144 million euros, thanks in part to new launches from the Uriage brand. However, the makeup area experienced a decrease of 6% in comparable terms, with sales of 165.3 million euros, affected by delays in product launches and increasing competition from alternative products.
Geographically, Puig showed an outstanding performance in the Americas, with an increase of 11.8% in revenues, and in Asia-Pacific, where sales grew by 13.2%, driven by strong demand in markets such as South Korea and Japan. The Europe, Middle East and Africa region also registered growth, although more moderate, of 3.8%.
Despite global challenges such as possible tariffs in the United States and more moderate demand in the beauty sector, Puig maintains an optimistic outlook for the rest of the year. The company has taken preventive measures, such as the strategic storage of inventory in the U.S. and the implementation of gradual price increases, to mitigate possible negative impacts.