The group Puig has purchased a majority participation in the Indian company Kama Ayurveda. To the equal that in the others two acquisitions that has made this 2022 (Byredo and Loto south), the Catalan company had a minoritary participation in the cosmetic company Indian from the year 2019.
As it indicates the press release issued by part of Puig, "has decided to increase his investment and reinforce like this his positioning in the Indian market, with big opportunities of growth in products of beauty and welfare." The adviser delegated Marc Puig, has recognised that Indian is a market for exploding and consider it an opportunity to grow internationally, since they ensure that it treats of a "strategic opportunity key" to reinforce in the Indian market.
Kama Ayurveda Was founded in the year 2002 and the key components of this signature is the Indian traditional medicine positioned in the sector of the beauty, the welfare and the personal care. At present, Kama Ayurveda accumulates 54 points of sale in Indian and expects to close this exercise with 60 establishments. The adviser delegated and cofounder of the Indian mark, Vivek Sahni, has added: "If we take advantage of the vast experience of Puig in the accompaniment of founders and in the development of international marks of beauty and care of the skin, will approach the experience of the authentic beauty and welfare ayurvedics to new publics". With the support of Puig after this operation, Kama Ayurveda expects to begin his process of internationalisation in United Kingdom at the beginning of 2023 and will contribute to the Indian signature also his experience in the field of the construction of marks, the technology of the care of the skin and the perfumery.