L'Oréal continuous his equal year that began it: increasing the figure in sales, and to double digit. The French giant of the cosmetic has announced that has reported sales to world-wide level in this first-half 2022. It treats of some sales that have enciphered in 9,31 million euros, an increase of 13,4% with regard to the same period of the past year. The most sold lines of the mark have been L'Oréal Luxe, that his volume of sales has increased in 15,3% with regard to the previous year, and Activate Cosmétics, 23.8%.
Although these sales have grown as a whole, have experienced an upper increase in China, where the figures have increased until 13% with regard to the last quarter, thanks to the impact of the e-commerce. Also, another of the regions where the mark has seen like his sales increased has been in Latin America, with 606 million euros, and 22,4% with regard to the same period of the previous year.
On the other hand, L'Oréal Luxe has registered a solid growth of 16,4%, and 25,6% that surpasses, again, to the market of the beauty of luxury.
The giant of the French cosmetic has attributed this growth to the implantation of his strategy of omnichannel in the main countries, that has helped him to avoid (and avoid) the blockades caused by the Covid-19, especially in China, where still have measured that in occasions limit the daily life, and of this way, the consumption.
"With the situation of health still uncertain, the market of the beauty is recovering gradually and has registered a growth of two digits. Like result of the determination and the continuous commitment of our teams. L'Oréal is surpassing significantly the market, with a second exceptional quarter. To finals of June, the the group registered a strong increase and went back to his tax of growth precovid, 6,6% more in comparison with the first semester of 2019, with an acceleration of +8,4% in the second quarter in comparison with 2019." It explained by means of a press release Nicolas Hieronimus, General Director of L'Oréal.