Henkel fattens its hair care business. The German company especially dedicated to personal care products and chemical products and specialties has acquired 100% of Olaplex, the premium hair care brand for 1.4 billion euros.
The acquisition of Olaplex becomes a strategic step for the German giant which has the objective of strengthening its Henkel Consumer Brands portfolio in one of its main categories, where it has brands like Schwarzkopf, Gliss, or Palette.
Regarding the details of the agreement, Henkle has shared that the deal has closed at a price of 2.06 dollars per share, which implies a total transaction value of 1.4 billion dollars.
OLAPLEX is a consolidated and prestigious brand in the hair care sector, known for its innovative portfolio of high-performance, science-based products. Its focus on quality and a strong relationship with the community of professional stylists has generated great loyalty among both professionals and consumers.
“The planned acquisition of OLAPLEX aligns perfectly with Henkel's strategic growth agenda and our commitment to expanding the portfolio with high-value acquisitions,” commented Carsten Knobel, Global CEO of Henkel. “This transaction allows us to expand our presence in premium hair care and opens new and attractive opportunities for future growth and innovation”