Two giants of Spanish perfumery join forces to boost new projects. Grupo Perfumería Júlia and Fund Grube, two benchmarks in the selective perfumery sector, have announced a new strategic alliance to explore new growth opportunities within the beauty market.
Among these opportunities, the launch of joint own and exclusive brands is discussed, seeking synergies in the purchasing process from suppliers and the transfer of knowledge and procedures in order to optimize processes.
Perfumería Júlia Group has a track record of more than eight decades and that provides great support to the initiative. It is backed by its consolidated presence and success in Spain and Andorra with a considerable network of points of sale, a wide portfolio of international brands, and a strategy focused on excellence.
Fund Gube, for its part, is one of the main leaders in beauty distribution in the Canary Islands territory. Its sustained evolution and its current analysis
The alliance contemplates the development of joint initiatives and specific projects aimed at sharing knowledge and accelerating the growth of both companies within the premium segment.