Àuria Perfumes, the only Special Centre of Employment with a division of skilled cosmetics, has invested two million euros to reorganize its internal structure and create the division Private Label. The Catalan company, which loans services of manufacturing, packaging, and manipulation to fashionable signatures and retail trade, has a new area of production devoted to the complete service for third parties.
With this investment, the company looks to offer a service full service (further the contract manufacturing) of the creation of collections of perfumes and cosmetics to measure. The new division Private Label includes the creation of collections of perfumes, from the branding until the design of the scent, going through the production, the packaging, the manipulation, and the delivery of the final product. Besides, the company also will create a new area and will incorporate new strategic profiles in the departments of design, marketing, R&D, Innovation, and supply chain.
"We expect that the results of the strategic change reflect in the sales registered in 2023", declared Albert Piñol, his general director, in a release.
The company, which has a plant of industrial production of 10.200 meters square of surface situated in Equalised (Barcelona), foresees to close the exercise of 2022 with 17 million turnover and an upper production to the 25 million units of perfumes.