Sophie Sanz, the one who up to now was director of RRHH of Yves Rocher Spain, will be the next General Director in Spain of the French cosmetic company. After 10 years in the company, firstly, formed part of the committee of direction of the company in the country, positioning in the front of the departments of juridical, of operations and of human resources.
The aim of Sanz in this new career in the company in which it devotes his efforts from 2012, will be "to reinforce the atractividad, omnicanalidad and experience of mark", as it has published the French company in his press release." "For me the most important is to centre us in the welfare of our present and future customers to be able to answer to his needs and offer them an only experience" has declared the new general director.
Sophie Sanz sucederá in the charge to Omar Chtayna, that is present in the French signature from 2007. It began occupying the charge of bussines analyst, and afterwards turned into director of marketing in North America. In 2016 it changed of continent, to Africa, specifically installed in Morocco to direct there the company. In 2019, it was chosen like General Director in Yves Rocher Spain, coinciding with the 60º anniversary of the signature. The aim of Chtayna then was the acelaración of the growth of the mark in Spain and reach the profesionalización of the retail through the training, improving also the digital area and already left see an intention in looking for the omnicalidad, put that it will pursue now Sanz.
Omar Chtayna, from now, will direct the strategy of the company in Germany, Austria, Switzerland, Nordic Countries, United States and Morocco.