The brand of luxury Italian announced the past month of September a step more in his career to the metaverse. Robert Triefus wants to find new opportunities to expand Gucci in the new worlds that open in the on-line channel, as it is the window of the gaming. For this, the responsibilities of Triefus will comprise the strategies to develop in the metaverse and in the gaming. Also it will have to supervises Vault, an experimental on-line space that launched Gucci in September of the past year, in which it showed through the technology of the NFT pieces vintage and exclusive of his collection capsule.
Gucci Is one of the marks that more tries to explode the world of the gaming. It collaborated in matter of NFT with Superplastics, and also with the project 10KFT. In May debuted in the commonly known platform of gaming, Roblox.
Robert Triefus will follow to Nicolas Oudinut, that forms part of Gucci from 2013, and headed the project of Vault from November of 2020. "The experience and the knowledges of Robert Triefus will help to give form to the strategy of Gucci in these strategic areas that he has helped to build, having worked hand manually with the respective teams, giving form to the approach and positioning of the house in the areas of gaming and Web3, as well as in the launching of the project Gucci Vault" explained the mark in a public release.
Triefus Landed in Gucci in the year 2008, and he was responsible to head the global direction of marketing and communication, and in 2012, was appointed vice-president of marketing before turning into executive vice-president of mark and commitment with the consumer in 2018.