PyD, a company that develops, creates, and distributes luxury brand fragrances and cosmetics, has announced the appointment of María Trolez Cortina as Head of Communications and PR. With this appointment, María Trolez will lead the group's global corporate communication, public relations, and brand positioning strategy.
María Trolez joined PyD in September 2019 as Brand Communications Manager, taking on the definition and execution of communication strategies for a broad portfolio of perfumery brands. Later, she was promoted to Deputy Communications and PR Director, a role in which she has played a key part in consolidating PyD's strategic discourse, reinforcing the narrative coherence of its launches, and boosting the company's visibility nationally and internationally.
María Trolez takes over the direction of the Communication and Public Relations area, with the objective of continuing to strengthen PyD's positioning and that of its brands, leading relations with the media and key stakeholders, and consolidating communication aligned with the values of creativity, excellence, and strategic vision that define the company