L’Oréal Groupe has announced the appointment of Ana Jaureguizar as the new President of L'Oréal Groupe Spain and Portugal, effective July 1, 2026. Ana Jaureguizar, current General Manager of the Consumer Products Division of L’Oréal Groupe for Spain-Portugal, will succeed Juan Alonso de Lomas, who has decided to conclude his professional career to undertake personal projects after a distinguished and successful career of 28 years in the Group, the last nine at the helm of the Spanish and Portuguese subsidiaries, leaving a legacy of growth, transformation, and innovation. This appointment reaffirms L'Oréal Groupe's commitment to internal talent and strategic planning in the succession of its key leaders.
Ana Jaureguizar: Strategic vision and business transformation
Ana Jaureguizar joined L'Oréal Groupe in 2006 as Area Manager in Travel Retail Europe, after 7 years in investment banking and strategic consulting in London and Madrid. Since then, she has developed a career characterized by her international projection, leading key management positions in different divisions, where she has stood out for driving growth, leading complex transformations, and building high-performance teams.
In 2011 she was promoted to General Manager of Travel Retail EMEA for brands such as Lancôme and Kiehl's, before joining Spain as General Manager of Lancôme. Between 2018 and 2023, as General Manager of the Luxury Division, she led the integration of the Spain-Portugal cluster, achieving significant growth in turnover and market share, launching 5 new brands, leading various transformation projects and modernizing the business's Go-To-Market retail modelSince 2023, she directs the **Consumer Products Division for Spain and Portugal,** being a key architect of growth in a challenging context. The conquest of leadership in hair care, the successful launch of Mixa, or the TikTok Shop model are examples of her impact. Her profile combines a demand for results with an innovative mindset focused on the transformation and modernization of operations and talent development
"I have known Ana for many years. She is a natural leader with a great entrepreneurial and innovative mindset. Ana brings a unique combination of strategic vision, closeness to clients and partners, and a great ability to create and develop exceptional teams." points out Juan Alonso de Lomas "Her proven ability to drive and lead ambitious and complex changes, along with her diversified experience in the Luxury and Consumer Goods divisions, make her the ideal leader to write the next chapter of L'Oréal Groupe's success in Spain and Portugal."
"I take on the challenge with deep emotion and a great sense of responsibility. I thank you for the trust placed in me and the exceptional legacy that Juan leaves after almost 30 years of inspiring leadership. I am fortunate to have teams of exceptional talent, recognized for their winning spirit and agility. My vision is to continue growing sustainably on these solid foundations so that Spain and Portugal continue to be an engine of growth and a benchmark in transformation and modernization key for L'Oréal Groupe in Europe; with innovation and people always as priorities.” Ana Jaureguizar stated.
Juan Alonso de Lomas: A legacy of growth and international leadership
Juan Alonso de Lomas leaves behind an extraordinary legacy after almost 3 decades at the L’Oréal Group and after leading the Spain and Portugal cluster for the last 9 years. Under his leadership, the cluster has become a high-performance benchmark within the L'Oréal Group and one of the main contributors to the group's global growth.
Juan Alonso de Lomas closes his stage leaving a solid management team and an organization unanimously recognized in the Group for its agility and competitiveness. His leadership, characterized by a strategic vision and a results-oriented approach, has been key to transforming the work culture and preparing the cluster for future challenges.
"I want to sincerely thank Juan Alonso de Lomas for his important contributions to L'Oréal Groupe over the last almost 30 years, especially in Spain and Portugal, where he leaves a very solid team that will continue to drive our success," said Emmanuel Goulin, President of L’Oréal Groupe Europe.
The succession process will be carried out through a staggered transition that will begin in May, with Ana Jaureguizar fully assuming the position on July 1, 2026