Katia Beauchamp arrives to the company devoted to the cosmetic directed by the model and singer Victoria Beckham. The pertinent employer of United States founded in the year 2010, beside Hayley Barna, Birchbox, the signature that sends little boxes under subscription to his customers of different cosmetic products.
Beauchump will replace to Sarah Creal, that abandoned the signature of Victoria Beckham in spring, without previous reasons. Besides, the company has taken advantage of also to appoint to Nance Hastings like president of the company, after his go through Alpyn Beauty and occupy charges of responsibility in Estée Lauder.
As it indicates the portal WWD, these changes would answer to a strategy of the signature in which it bets for turning into an important actor in the world beauty.