Ignacio Serrat will take possession of the charge the day of morning. New month, new charge and new company, is more, totally distinct of which Serrat formed part during 17 years. Ignacio Serrat during his stage in Nike, as it aims in La Vanguardia had to face up to adverse situations, as it was his mission in Asia. In 2018, it decided to go back to Spain of the hand of Nike, doing charge of the south business of Europe and after three years, in 2021, in half of a restructuring to global level by part of the mark, left to belong to Nike.
In this new stage for Serrat, will substitute to Fernando Esteban after 12 years in Rituals. Esteban will abandon the company to finals of year with reason of his retirement.
Graduate in ADE, PDD and Digital Transformation by IESE, Serrat has marked an aim in the company: turn into one marks leader and open until 50 new points of sale, relocating some of the 120 already existent to have the best possible presence. Definitely, aims very ambitious as for example the one to bend the figure of business in Iberia the next 5 years. "My aim is to follow inspiring to the consumer through the mark and offer of product, and our proposal omnichannel. For this, is important to be near of the teams and know very well to the consumer. In definite, following innovate and elevating the experience of our customers."