The communication agency Bemypartner has incorporated Hugo Fraile into its staff as the new director of its office in Madrid, in a full phase of national and international expansion.
Hugo Fraile has more than 18 years of experience in communication, marketing and public relations, and joins the communication agency with the mission of boosting the company's strategic presence in the capital, attracting new clients and leading teams with a clear focus on results and growth.
With a degree in Information Sciences and a master's degree in marketing and PR, Hugo has left his mark on powerful projects for global brands such as Stellantis (Peugeot, Jeep, Citroën), Marriott International, El Corte Inglés, Pernod Ricard, Ebro Foods and Skechers, in addition to collaborating with international offices in countries like Uruguay or Colombia.
For Montserrat Arias, founder and CEO of Bemypartner, this incorporation is not just a leap in leadership level, but a declaration of intent: to consolidate Madrid as a key hub for the agency and continue climbing to the top 10 of strategic communication and PR consultancies in Spain.