Freshly Cosmetics will end the year with two new additions. The Catalan company announced at the beginning of November the incorporation of Albert López as director of DTC e-commerce. Now, it has announced the entry of Luca Spigno. Spigno, for his part, will hold the position of sales director and aims to strengthen the commercial strategy and the omnichannel model.
Albert López has taken over the direction of online and marketplace strategy, a key area for the brand. López has experience in e-commerce, beauty, and has been part of Lookfantastic, Coty, or Alibaba Group.
Spigno has been at L'Oréal, Puig, and Isdin. In the latter, he held roles where he had to explore new markets and different channels. Now, at Freshly, he takes on the global commercial direction of the beauty company and will be part of the management committee, reporting directly to the CEO, Miquel Antolín. Luca Spigno will define and execute a unified omnichannel structure, capable of offering a differential experience at all consumer touchpoints and helping to position the brand as a benchmark in the natural dermocosmetics sector.