Eva Serrano will be the new brand director of Calvin Klein

The directive has stood out by his path in Zara of the group Inditex by his growth in the Asian market

28 of December of 2023
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Eva Serrano new Director of Brand of Calvin Klein
Eva Serrano new Director of Brand of Calvin Klein

On 15 December, the group PVH to official through a press release the nomination of Eva Serrano as new director of mark of Calvin Klein, after a successful and brilliant path in Zara, pertaining of the group Inditex.

Serrano Incorporates to Calvin Klein after being 20 years in Zara. It began his career in the group in Europe, developing the international trade in Zara Europe, although before it was in the zone of Asia Pacífico like Commercial Director where exerted a key role in the expansion and growth of the business. Recently, it exerted the presidency in Inditex Greater in China, where was leader of the market with a growth exceptionally fast.

Stefan Larsson, the CEO of PVH, has praised the professional career of Eva Serrano and has valued very positively his incorporation to the company: "She knows direct the marks in the global markets, how connect with the consumer and which decisions take in the case of the market place. His experience will be a special conditioning to unblock the global potential plenary of Calvin Klein and his nomination is an important step to continue with the execution of PVH + Plan".

By his part, Eva Serrano has showed very happy by this new professional stage that presents him , although it will not take possession of the charge until March of 2023.

From PVH trust, as it indicates 'Forbes Spain', that Eva Serrano give the impulse and clear up the positioning of Calvin Klein in the international market inside the sector of the fashion.